White-label platform

White-label community platform that runs under your brand

Randel is a membership and community management platform that runs white-label for associations, professional communities, membership organizations and referral networks. Members see your logo, domain and colors; your team gets a complete operations platform behind it, with human support.

What is a white-label community platform?

A white-label community platform is software built and operated by one company but presented to members under another organization's brand. In Randel, the member-facing product runs on your custom domain with your logo, colors and language settings, while subscriptions, payments, events, meetings, documents, voting and member records run on one platform that Randel hosts and operates, starting at US$ 200/month for up to 250 members.

Randel white-label theme settings with several brand color schemes for the member platform

What you can do with Randel

Your domain and logo

Members reach the platform on your custom domain and see your logo throughout the experience.

Your colors and theme

Apply your brand colors so the platform looks like a natural extension of your organization.

Language and feature configuration

Adjust language and switch features to match how your community actually works.

Complete operations behind the brand

Subscriptions, payments, events, meetings, documents, voting and member records in one system.

Your community data

Your organization owns its community data; Randel hosts and operates the platform.

Human support

Implementation and ongoing support are handled by people who know your setup, not chatbots.

Custom domain, logo, colors and language: what members see

For members, white-label means the platform looks and reads like your organization from the first screen. They type your address, see your logo and colors, and use the platform in the language your community speaks. There is no third-party marketplace between you and your members, and no other communities competing for their attention.

Branding in Randel is part of configuration, not a design project. During implementation, your team decides how the platform should look and which features members should see, and Randel sets it up with you. If you only use part of the platform at first, unused features can stay switched off until you need them.

  • Custom domain: members access the platform on your own web address.
  • Logo: your identity appears throughout the member experience.
  • Colors and theme: the platform uses your brand palette.
  • Language: configured for the language your members use.
  • Feature configuration: members see the modules your community actually runs.

Member portal software under your brand → Member directory software →

The member experience and native mobile app publishing

Behind the branding, members get one place for the life of the community. Depending on what you switch on, they keep their profile current, register for events, sign membership documents, take part in votes, browse the member directory and Explore, and receive AI-suggested introductions to other members. Email notifications keep them informed about what needs their attention.

Members use the platform on your custom domain without installing anything. If your community wants its own native mobile app as well, Randel offers native app publishing on request for a one-time fee of US$ 2,000. The app is optional, and it is worth deciding on based on how your members behave rather than on what competitors do.

  • A native app tends to be worth it when members interact with the community every week, check in at frequent events or expect to find you in an app store.
  • The web experience on your domain is often enough when members mainly log in around renewals, a few events a year or occasional votes.
  • Either way, the app and the web experience run on the same platform and the same member profiles.

Member engagement strategies → Ask about native app publishing →

Data ownership and Randel's role as software and hosting provider

A white-label platform puts your brand in front, but the question buyers should ask is who owns and runs what behind it. With Randel the split is clear: your organization owns its community data, and Randel provides the software, hosts it and operates the platform so your team does not have to manage servers, updates or infrastructure.

Payments follow the same principle. Money from dues, tickets and in-app charges goes to your organization's own Stripe account; Randel connects to it and takes no commission. Privacy responsibilities depend on the data processing relationship and applicable law, so review the legal documents alongside the security guide as part of your procurement process.

Area Your organization Randel
Community data Owns it Hosts it on the platform it operates
Brand and configuration Decides domain, logo, colors, language and features Implements and maintains the configuration with you
Payments Receives funds in its own Stripe account Connects to Stripe and takes no commission
Hosting and operation No servers to manage Hosts and operates the platform
Support Remains the point of contact for its members Provides human support to your team
Data migration Provides existing member data Migrates it during implementation when needed

Implementation, data ownership and support → Organization terms →

White-label platform vs customizing a generic SaaS vs a custom build

Organizations that want a branded community usually weigh three options: a white-label platform such as Randel, a generic SaaS tool customized as far as it allows, or software built specifically for them. Each can be the right answer. The table compares them on the points that tend to decide the outcome.

  • A custom build is the better fit when your workflows are unusual enough to be a competitive advantage, you have engineering capacity for the long term and you want full control of the roadmap.
  • Customizing a generic SaaS is the better fit when your team already uses the tool, branding matters less and the community is mainly about content or discussion.
  • A white-label platform like Randel fits when you want a branded member experience and complete membership operations without owning a codebase, and you are comfortable sharing a roadmap in exchange for predictable costs.
Criterion White-label platform (Randel) Customizing a generic SaaS Custom build
Branding Your domain, logo, colors and language across the member experience; the admin area may mention Randel Varies by vendor; the vendor's name or domain is often visible somewhere Full control over every screen
Time to launch Depends on scope; the platform exists, so work focuses on configuration and migration Depends on scope; quick to start, slower when workarounds pile up Depends on scope; everything must be designed, built and tested first
Maintenance Randel hosts and operates the platform The vendor maintains the product; you maintain your setup and any connections between tools You or your agency maintain code, hosting and security updates
Cost model US$ 200/month up to 250 members, plus US$ 100/month per 250 more; optional development in 8-hour blocks at US$ 360; no transaction commission Varies by vendor, from per-seat to per-member or transaction-based; check the vendor's pricing page Upfront build cost plus ongoing hosting and development
Ownership of the roadmap Shared product roadmap; features specific to you can be built as paid development Set by the vendor Entirely yours
Member data Your organization owns it; Randel hosts it Depends on the vendor's terms; check ownership and export Yours, wherever you host it
Membership workflows Dues via Stripe, events, documents, voting and directory built in Depends on the product; extra tools are often needed Only what you build and maintain

Randel vs multiple tools → Estimate your cost with the pricing calculator →

Frequently asked questions

Is Randel truly white-label?

Yes, for everything members see. The member-facing product runs on your domain with your logo, colors and language settings. The admin area your staff use may still mention Randel or G2F, and we would rather tell you that up front.

Can Randel be fully white-labeled for members, including features we need that do not exist yet?

Branding and configuration cover the member experience out of the box. When you need something beyond that, extra development is available pay-as-you-go in 8-hour blocks at US$ 360, charged for actual monthly usage, with the estimate agreed before work starts.

Who should buy a white-label community platform?

Organizations whose brand is part of what members join: associations, professional communities, chambers, paid membership programs and alumni groups that typically average 50+ members. It fits best when you want one branded system without building software. If you need facility scheduling, such as court booking, Randel does not support that today.

How is Randel different from a generic community app?

Many community apps center on discussion feeds and content. Randel centers on membership operations: recurring billing through your Stripe account with no Randel commission, events with attendance, documents with e-signature, voting and networking tools, all tied to one member profile and supported by people.

See Randel with your own workflows

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